Agnes Dominguez talks about the importance of knowing how to handle the issue of education in the media.

Agnes Dominguez is one of those people who enjoys the privilege of living in what he likes, and over helping others. With large doses of optimism and as many youth unconscious as she says, have barely finished the race, was launched with four to creating Tupataleta (1995-2006), pioneer in Spain magazine in early childhood education. “In other countries in Central Europe and Latin America, these magazines enjoyed great tradition and success, which led us to think that there was a gap in the market for us.” Still, the Spanish public was not prepared to pay a publication of this nature, so they decided to make a free distribution. “Something unusual, since the boom of free publications had not yet produced” she says.


How the create function or objectives?

You could tell that their creators were journalists and educators or teachers. More than an educational vocation, Tupataleta born with a firm objective: to promote the habit of reading and to introduce kids to enjoy the periodical press. We believe that there are many issues, linked or not present, that need to be exposed in a language according to children, to help them contextualize and understand the world around them, and to foster in them a critical need. Somehow, we wanted to provide an alternative view, review and understandable on issues that affect them (advertising, consumption, culture, television).

It was never profitable, but we came forward and showed our understanding of social communication. Profitability was difficult considering that not accept commercials that were contrary to our editorial (virtually all those who wanted to be). We tried to get advertisers to public institutions or foundations, which would bring a positive message to children and education. Thanks to them, instead of junk food ads or sexist toys, educational content appeared. However, these institutions have very limited budgets, making it impossible to profitability. So we decided to focus on the many projects we developed for others and stop editing Tupataleta.

It is essential to a good education media. Since it was years ago, but with new channels of information is more necessary than ever. It’s not easy. Never has been given too much importance and now joins the ignorance, and even fear, that some teachers feel about the new (and not so new) technologies. Someone has to teach children basic things such as the Internet is not a source, it is a tool, so it should be taught to distinguish sources, assess the credibility of what they read or watch, find appropriate content, move safely.

It is absurd to be taught in the classroom to find the meaning of a word in a dictionary, and do not explain where the discussion tab of Wikipedia. There is a dangerous gap between what is happening in this regard outside and inside the classroom. And teachers are finding true experts in the use of tools among their students. But to master the art does not mean that dominate the content: they are the teachers who should make the judgment and the wisdom, experience and guidance. Teachers will always be the best companions in the educational process of the child, but must learn to use the same tools if they speak the same language.