Before a speech is a series of operations as paramount: establish goals and empathy with the public.

A speech is like a living being. Even Plato said something like 2,500 years ago, and perhaps the best definition that has never in its brevity and accuracy. Indeed, a speech is not just words on a certain order, but in an organized structure in its entirety and objectives. That is, you have to know find a way to d and make the speech, how to say and why.

Goal of the speech

When planning a speech, public intervention should begin at the end, that is, so we want to achieve, considering the purpose for which intervention is spoken. This objective should be to guide the process because by definition, so is the speech we do. Aristotle established the first division of listeners to speeches by those who were targeted. If the listener was a judge, judicial speeches, if a meeting, deliberative discourse, when it rules in order to put an issue in court against those who are interested, then demonstrative. Each of the types of discourse, certainly more than those who said Aristotle in his tripartite division and all-encompassing, shows a type of targets. Regarding the arguments they are chosen and the various forms elocutivas, because persuasion is obtained by adjusting the potential of developing key speech to the context in which this is to be developed.


The public

The study of the public to whom he addresses is the necessary starting point and vital. It can range from a public well-known as co-workers or friends at a social gathering, until completely unknown, as will happen in an open conference at which no one knows what people will attend. Aristotle, in Book II of his Rhetoric gives some interesting observations on how to adapt to diverse audiences.


Not more than one who has to speak in public to prepare to have the requisite skill of judgment as to approach the audience you are going to run. Empathy is a virtue necessary for the speaker, because you can overcome these barriers is first times we come into contact with other people or to maintain a relationship of a certain intensity with which we have been on time.

Highlights of empathy

It may provide some clues to get it. No tricks or techniques are automatic, but can be trained. Perhaps the simplest consists of caring for others, to provide the impression that the other focus our attention. If we turn to peers more or less close, the trial rather reside in our daily lives, but if it is a conference or presentation, we can induce that closeness with certain resources approach. One of them is to start our conference or speech by referring to our listeners, their generosity in dedicating their time, or effort to listen. In some speeches referred to the place where it is spoken to the company they work for the listeners, to professional social status. No recipes, but to seek the reason we can bring the audience to hear every time.

Introduction of speaker

The presentation itself the speaker also has an effect on his audience. Not only taking care of personal appearance, which, of course, must have sufficient, but also how to be seen in these first contacts. It’s a psychological effect that first impressions are very hard bad change, while good first impressions, somehow open contact with those who just met or with those presented for the first time. The serene touch, the look on the audience, his face pleasant and attentive to what is happening, people who come and sit, who are already waiting for a while, it provides some initial conditions that foster care and will be effective for further development.