Internet on mobile devices and the various app instant messaging are increasingly multiplying the speed with which individuals communicate with each other, creating very often real dependencies. This is the case of WhatsApp one of the currently most used applications that according to research study conducted by Asian Abdullah Sultan, an expert in consumer behavior at the University of Kuwait, would make more than half of the users employee, even potentially.

To the conclusion that WhatsApp to addiction was reached by examining 552 individuals regular users of this application note and taking into account two characteristics of the human personality, the extroversion and social anxiety. Scholars, among other things, they analyzed the frequency with which a person uses the chat available on your smartphone. It was found that 32 per cent of the subjects examined using the app messaging more than 12 times a day. In addition, 53 percent of respondents said he was addicted to Whatsapp, while 47 percent said not to be.

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To confirm the argument that WhatsApp would create dependency, scholars have taken as an example the various “down” that recently occurred. Moments of panic, during which thousands of users are seen suddenly unable to send and receive messages and then get in touch with the rest of their “world”. A condition which – according to the study Asia in some cases lead to behaviors of real hysteria, morbid is now so strong and the bond that is created with this type of application.

In addition to WhatsApp, the study also considered other types of apps such as, for example, a BlackBerry Messenger, Line, WeChat, Telegram, and more. The result seems always the same: many users, after frequent and prolonged use, they prove to be unable to do without it. And the reason why it seems to be spreading more and more dependence on app messaging for smartphones would be three: look for social contacts, have fun and get information.